What is called SERP?

SERP is nothing but the Search Engine Results Page. It is the page that shows the results of a search page. The page includes both natural and paid (sponsored) results. It will display its search result of different sites starting from its rankings.

What is Pay per Click (PPC)?

Pay per Click (PPC) is a type of search marketing where advertisers pay a set amount whenever their ad is clicked by a prospect (also known as a click thru). Some search engines, like Overture, focus in this type of advertising medium, although pay per click is not limited exclusively to pay-per-click engines. For example, Looksmart, a directory, newly changed its business model to pay per click. In addition, XML trusted feeds through Inktomi and Fast are sold at a per-click basis.

What is sand box?

When a website is formed and its existence is brought to the search engine attention, the website enters an “estimate period” by the search engine. This evaluation time is referred to as a “sand box”. The time period a website spends in the sand box is undecided and depends completely on the inner policy of the search engine.

When a website is formed and its existence is brought to the search engine attention, the website enters an “estimate period” by the search engine. This evaluation time is referred to as a “sand box”. The time period a website spends in the sand box is undecided and depends completely on the inner policy of the search engine.